Your Branding Presence on Social Media is Not an Option | Angel

The first thing we do when a new client comes to us to improve his or her brand image is to immediately start to work on Social Media such as Facebook, Twitter, LinkedIn, and Instagram. It's never easy, especially if we have to start from scratch, but we have done it so many times that […]

The Branding Mix

Tuesday, 24 February 2015 by admin

The Branding Mix

Branding is a lot like cooking or baking a cake. Each dish is a different recipe but many of them use similar ingredients; only in different proportions. First let's clarify the basic terminology. Everything we do to brand a celebrity, event or even a product is marketing using the branding mix. All marketing is not […]

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How to Handle Bad PR – by Angel Howansky

Wednesday, 18 February 2015 by admin

How to Handle Bad PR – by Angel Howansky

When managing a brand image, sooner or later, negative press will happen. Even if the news is wrong and the truth is on your side, you always face the possible risk that people will believe the lie. Bad PR is unpredictable and can destroy a person's reputation. In the age of the Internet and social […]

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Finding Your Competitive Advantage

Monday, 16 February 2015 by admin

Finding Your Competitive Advantage

As former CEO of General Electric Once said, "If you don't have a competitive advantage, don't compete." No matter what you are trying to market or brand, understanding your competition is always Step One. Analyze what what your competitors are doing right and also figure out what they are doing wrong. Once you find their […]

Is Your Management Company Looking Out for YOU?

Monday, 16 February 2015 by admin

Is Your Management Company Looking Out for YOU?

I saw a comment the other day that really upset me. A management company told their client that if she wanted more opportunities, she needed to sleep around more. I resented that comment. My management company would never endorse that type of behavior as a ticket to any job in any profession. I can assure […]

Keep Learning | Angel Howansky

Wednesday, 4 February 2015 by admin

Keep Learning | Angel Howansky

You don’t have to be the smartest one in the room or meeting, but you can have a solid grasp on your chosen profession that will help you stand out from the crowd. You have to keep learning, because practice makes perfect. You know it’s important, but are you doing it. Athletes stay in shape […]

Do I have to do Nude Scenes to Work in Hollywood?

Monday, 2 February 2015 by admin

Do I have to do Nude Scenes to Work in Hollywood?

There are many components to moving from celebrity to Super Star. Talent is number one. Strategically picking the right opportunities is critical. Having the right connections and trusted relationships is paramount to success. Most importantly you need to stand out. Unfortunately while sex may sell movies and magazines, you have to look yourself in the […]

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Before You Sign a Management Contract | Angel Howansky

There are only three questions you really need to answer. 1. What Celebrities have you work with in the past? 2. Tell me what part you played in that stars success? and 3. How would go about managing my career to the next level? That will eliminate 95% of the managers out there. You do not […]

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