Evolution of Offline Branding | Angel Howansky

Monday, 18 May 2015 by admin

Evolution of Offline Branding | Angel Howansky

In the olden days, products were sold personally. They were marketed through cajoling, persuasion, and to some extent even manipulation. This is somehow humiliating on the part of the seller, especially if he or she is not born as a natural salesperson. This is also annoying to the targeted customer. Such marketing strategy wastes a […]

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Stop Branding by Committee | Angel Howansky

Thursday, 7 May 2015 by admin

Stop Branding by Committee | Angel Howansky

It has always amazed me that when people hire a doctor or lawyer, for example, the patient or client rarely tells them what to do. They pay for their experience and knowledge. I never ask my accountant to fix my car or suggest to an architect how to improve the structure of a new building […]

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