Evolution of Offline Branding | Angel Howansky

Monday, 18 May 2015 by admin

Evolution of Offline Branding | Angel Howansky

In the olden days, products were sold personally. They were marketed through cajoling, persuasion, and to some extent even manipulation. This is somehow humiliating on the part of the seller, especially if he or she is not born as a natural salesperson. This is also annoying to the targeted customer. Such marketing strategy wastes a […]

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Stop Branding by Committee | Angel Howansky

Thursday, 7 May 2015 by admin

Stop Branding by Committee | Angel Howansky

It has always amazed me that when people hire a doctor or lawyer, for example, the patient or client rarely tells them what to do. They pay for their experience and knowledge. I never ask my accountant to fix my car or suggest to an architect how to improve the structure of a new building […]

Brand Name Recognition | Mike Deitsch

Friday, 17 April 2015 by admin

Brand Name Recognition | Mike Deitsch

In the Celebrity World of Branding, name recognition is everything. When people instantly recognize your name you know you have arrived. Positive Branding insures that when people see or hear your name, it triggers the right images. For example, nearly everyone knows OJ Simpson. Because he was such a great football player we all knew […]

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5 Way to Establish Brand Domination

Monday, 30 March 2015 by admin

5 Way to Establish Brand Domination

Branding is very much like an athletic competition. It takes a strong offense and a solid defense to win. 5 Secrets to winning the brand domination war: 1. Know You Competition: Completely study how the other actors, models, entertainer market their brand image. Know how and where they spend their marketing dollars and attempt to […]

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Starbucks Branding Disaster

Tuesday, 24 March 2015 by admin

Starbucks Branding Disaster

In an advertising and branding disaster that could rank straight up there with "New Coke," Starbucks has dumped its arrangement to have baristas light a national discourse on race after faultfinders educated the chain its view regarding high contrast ought to spin around espresso and milk. The baristas had started composition "Race Together" on clients' […]

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Re-Branding Works | Angel Howansky

Monday, 16 March 2015 by admin

Re-Branding Works | Angel Howansky

Our primary mission is to work with a celebrity in music, movies, fashion, sports etc to positively fine tune his or her image in the public market place to build brand value and make sure that the branding stands out clearly in all forms of marketing communication through all media outlets. We all know that […]

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“Disruptive Marketing” Strategy | Michael Deitsch

The term "Disruptive Marketing" is rather new. The practice has been around for many years. Like brand positioning, image development and corporate identity, they are all labels marketers use to put marketing strategies into their own categories. They are all about how companies attract new customers to their products or services. However, times have changed. […]

“Overcoming the “9 Deadly Challenges” that we all face in life”

By Guest Blogger: Vince Rogers, Vince Rogers and Associates.Thought Leader and Change Agent based in Atlanta, GA. These "9 Deadly Challenges" are the greatest killers known to mankind. They murder ambitions, slay dreams, annihilate finances and slaughter the spirit. I would like to share with you a few thoughts of my own about these "demons". […]

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Your Branding Presence on Social Media is Not an Option | Angel

The first thing we do when a new client comes to us to improve his or her brand image is to immediately start to work on Social Media such as Facebook, Twitter, LinkedIn, and Instagram. It's never easy, especially if we have to start from scratch, but we have done it so many times that […]

The Branding Mix

Tuesday, 24 February 2015 by admin

The Branding Mix

Branding is a lot like cooking or baking a cake. Each dish is a different recipe but many of them use similar ingredients; only in different proportions. First let's clarify the basic terminology. Everything we do to brand a celebrity, event or even a product is marketing using the branding mix. All marketing is not […]

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