Angel’s Blog

‬.

Evolution of Offline Branding | Angel Howansky

Monday, 18 May 2015 by admin

Evolution of Offline Branding | Angel Howansky

In the olden days, products were sold personally. They were marketed through cajoling, persuasion, and to some extent even manipulation. This is somehow humiliating on the part of the seller, especially if he or she is not born as a natural salesperson. This is also annoying to the targeted customer. Such marketing strategy wastes a lot of time and effort, both on the part of the seller and the buyer. With the advent of new technologies, new products and services were developed and invented. This gives rise to the evolution of offline market...

Tagged under:

Stop Branding by Committee | Angel Howansky

Thursday, 7 May 2015 by admin

Stop Branding by Committee | Angel Howansky

It has always amazed me that when people hire a doctor or lawyer, for example, the patient or client rarely tells them what to do. They pay for their experience and knowledge. I never ask my accountant to fix my car or suggest to an architect how to improve the structure of a new building design. So when a client, talent manager, producer or director tries to tell us, at Angel Howansky, LLC, how to brand a celebrity, I ask them when did you suddenly become an expert at marketing and branding in the entertainment business? After all, ...

Brand Name Recognition | Mike Deitsch

Friday, 17 April 2015 by admin

Brand Name Recognition | Mike Deitsch

In the Celebrity World of Branding, name recognition is everything. When people instantly recognize your name you know you have arrived. Positive Branding insures that when people see or hear your name, it triggers the right images. For example, nearly everyone knows OJ Simpson. Because he was such a great football player we all knew him as OJ. Now, that name brand is ruined and brings up mostly negative images and reaction based on his personal life. Today, let's concentrate on brand name recognition and how it can impact a care...

Tagged under:

5 Way to Establish Brand Domination

Monday, 30 March 2015 by admin

5 Way to Establish Brand Domination

Branding is very much like an athletic competition. It takes a strong offense and a solid defense to win. 5 Secrets to winning the brand domination war: 1. Know You Competition: Completely study how the other actors, models, entertainer market their brand image. Know how and where they spend their marketing dollars and attempt to learn what is working and not working. Then plan your brand domination strategy. The goal is not to be as good as the other guys, but dominate them on every level. You win by being the most innovati...

Tagged under:

Starbucks Branding Disaster

Tuesday, 24 March 2015 by admin

Starbucks Branding Disaster

In an advertising and branding disaster that could rank straight up there with "New Coke," Starbucks has dumped its arrangement to have baristas light a national discourse on race after faultfinders educated the chain its view regarding high contrast ought to spin around espresso and milk. The baristas had started composition "Race Together" on clients' mugs, as a method for beginning a discussion with clients, yet the practice finished Sunday after only one week, said organization representative Jim Olson. Ho...

Tagged under:

Re-Branding Works | Angel Howansky

Monday, 16 March 2015 by admin

Re-Branding Works | Angel Howansky

Our primary mission is to work with a celebrity in music, movies, fashion, sports etc to positively fine tune his or her image in the public market place to build brand value and make sure that the branding stands out clearly in all forms of marketing communication through all media outlets. We all know that the playing career of an NFL player is less than 10 years with few exceptions. Then what? If the player has not managed his money effectively and gets banged up and or seriously hurt playing the game, the price of fame and fortun...

Tagged under:
  • Tweets