Angel’s Blog

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“Disruptive Marketing” Strategy | Michael Deitsch

The term "Disruptive Marketing" is rather new. The practice has been around for many years. Like brand positioning, image development and corporate identity, they are all labels marketers use to put marketing strategies into their own categories. They are all about how companies attract new customers to their products or services. However, times have changed. Today consumers now drive the market. To compete, companies must appeal to what the consumers desire and think about and give them what they want; not what the company wants t...

“Overcoming the “9 Deadly Challenges” that we all face in life”

By Guest Blogger: Vince Rogers, Vince Rogers and Associates.Thought Leader and Change Agent based in Atlanta, GA. These "9 Deadly Challenges" are the greatest killers known to mankind. They murder ambitions, slay dreams, annihilate finances and slaughter the spirit. I would like to share with you a few thoughts of my own about these "demons". They are as follows: Fear: Fear causes paralysis by making us believe that moving forward with something will result in undesirable consequences. The reality is that ...

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Your Branding Presence on Social Media is Not an Option | Angel

The first thing we do when a new client comes to us to improve his or her brand image is to immediately start to work on Social Media such as Facebook, Twitter, LinkedIn, and Instagram. It's never easy, especially if we have to start from scratch, but we have done it so many times that we can turn social media around very quickly. As the title says, "Your Brand Presence on Social Media is Not an Option." Social Media is low cost marketing that can have a large reach; which gives the celebrity or client the platform to b...

The Branding Mix

Tuesday, 24 February 2015 by admin

The Branding Mix

Branding is a lot like cooking or baking a cake. Each dish is a different recipe but many of them use similar ingredients; only in different proportions. First let's clarify the basic terminology. Everything we do to brand a celebrity, event or even a product is marketing using the branding mix. All marketing is not branding. Marketing is the umbrella that covers branding, public relations and sales. When someone uses the term branding, be sure everyone is talking about the same things. Here is an example of how t...

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How to Handle Bad PR – by Angel Howansky

Wednesday, 18 February 2015 by admin

How to Handle Bad PR – by Angel Howansky

When managing a brand image, sooner or later, negative press will happen. Even if the news is wrong and the truth is on your side, you always face the possible risk that people will believe the lie. Bad PR is unpredictable and can destroy a person's reputation. In the age of the Internet and social media, bad publicity can go viral before you can even mount a defense. That it's extra important that you know how to handle bad PR as soon as it happens.The only thing worse than having your brand image hurt in the media, after you have t...

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Finding Your Competitive Advantage

Monday, 16 February 2015 by admin

Finding Your Competitive Advantage

As former CEO of General Electric Once said, "If you don't have a competitive advantage, don't compete." No matter what you are trying to market or brand, understanding your competition is always Step One. Analyze what what your competitors are doing right and also figure out what they are doing wrong. Once you find their weak spots, this market research will tell you what you need to do to find your own competitive advantage. It's easier to succeed when the competition is clearly making mistakes. All you need t...

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