Stop Branding by Committee | Angel Howansky
It has always amazed me that when people hire a doctor or lawyer, for example, the patient or client rarely tells them what to do. They pay for their experience and knowledge. I never ask my accountant to fix my car or suggest to an architect how to improve the structure of a new building […]
- branding ,
- committee ,
- creativity ,
- image ,
- marketing
Starbucks Branding Disaster
In an advertising and branding disaster that could rank straight up there with "New Coke," Starbucks has dumped its arrangement to have baristas light a national discourse on race after faultfinders educated the chain its view regarding high contrast ought to spin around espresso and milk. The baristas had started composition "Race Together" on clients' […]
“Overcoming the “9 Deadly Challenges” that we all face in life”
By Guest Blogger: Vince Rogers, Vince Rogers and Associates.Thought Leader and Change Agent based in Atlanta, GA. These "9 Deadly Challenges" are the greatest killers known to mankind. They murder ambitions, slay dreams, annihilate finances and slaughter the spirit. I would like to share with you a few thoughts of my own about these "demons". […]
