Evolution of Offline Branding | Angel Howansky
In the olden days, products were sold personally. They were marketed through cajoling, persuasion, and to some extent even manipulation. This is somehow humiliating on the part of the seller, especially if he or she is not born as a natural salesperson. This is also annoying to the targeted customer. Such marketing strategy wastes a […]
Stop Branding by Committee | Angel Howansky
It has always amazed me that when people hire a doctor or lawyer, for example, the patient or client rarely tells them what to do. They pay for their experience and knowledge. I never ask my accountant to fix my car or suggest to an architect how to improve the structure of a new building […]
- branding ,
- committee ,
- creativity ,
- image ,
- marketing
Brand Name Recognition | Mike Deitsch
In the Celebrity World of Branding, name recognition is everything. When people instantly recognize your name you know you have arrived. Positive Branding insures that when people see or hear your name, it triggers the right images. For example, nearly everyone knows OJ Simpson. Because he was such a great football player we all knew […]
5 Way to Establish Brand Domination
Branding is very much like an athletic competition. It takes a strong offense and a solid defense to win. 5 Secrets to winning the brand domination war: 1. Know You Competition: Completely study how the other actors, models, entertainer market their brand image. Know how and where they spend their marketing dollars and attempt to […]
Starbucks Branding Disaster
In an advertising and branding disaster that could rank straight up there with "New Coke," Starbucks has dumped its arrangement to have baristas light a national discourse on race after faultfinders educated the chain its view regarding high contrast ought to spin around espresso and milk. The baristas had started composition "Race Together" on clients' […]
Re-Branding Works | Angel Howansky
Our primary mission is to work with a celebrity in music, movies, fashion, sports etc to positively fine tune his or her image in the public market place to build brand value and make sure that the branding stands out clearly in all forms of marketing communication through all media outlets. We all know that […]
“Disruptive Marketing” Strategy | Michael Deitsch
The term "Disruptive Marketing" is rather new. The practice has been around for many years. Like brand positioning, image development and corporate identity, they are all labels marketers use to put marketing strategies into their own categories. They are all about how companies attract new customers to their products or services. However, times have changed. […]
The Branding Mix
Branding is a lot like cooking or baking a cake. Each dish is a different recipe but many of them use similar ingredients; only in different proportions. First let's clarify the basic terminology. Everything we do to brand a celebrity, event or even a product is marketing using the branding mix. All marketing is not […]
How to Handle Bad PR – by Angel Howansky
When managing a brand image, sooner or later, negative press will happen. Even if the news is wrong and the truth is on your side, you always face the possible risk that people will believe the lie. Bad PR is unpredictable and can destroy a person's reputation. In the age of the Internet and social […]
Keep Learning | Angel Howansky
You don’t have to be the smartest one in the room or meeting, but you can have a solid grasp on your chosen profession that will help you stand out from the crowd. You have to keep learning, because practice makes perfect. You know it’s important, but are you doing it. Athletes stay in shape […]
