“Disruptive Marketing” Strategy | Michael Deitsch
The term "Disruptive Marketing" is rather new. The practice has been around for many years. Like brand positioning, image development and corporate identity, they are all labels marketers use to put marketing strategies into their own categories. They are all about how companies attract new customers to their products or services. However, times have changed. […]
Finding Your Competitive Advantage
As former CEO of General Electric Once said, "If you don't have a competitive advantage, don't compete." No matter what you are trying to market or brand, understanding your competition is always Step One. Analyze what what your competitors are doing right and also figure out what they are doing wrong. Once you find their […]
Do I have to do Nude Scenes to Work in Hollywood?
There are many components to moving from celebrity to Super Star. Talent is number one. Strategically picking the right opportunities is critical. Having the right connections and trusted relationships is paramount to success. Most importantly you need to stand out. Unfortunately while sex may sell movies and magazines, you have to look yourself in the […]
