branding

Stop Branding by Committee | Angel Howansky

Stop Branding by Committee | Angel Howansky

It has always amazed me that when people hire a doctor or lawyer, for example, the patient or client rarely tells them what to do. They pay for their experience and knowledge. I never ask my accountant to fix my car or suggest to an architect how to improve the structure of a new building […]

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Re-Branding Works | Angel Howansky

Re-Branding Works | Angel Howansky

Our primary mission is to work with a celebrity in music, movies, fashion, sports etc to positively fine tune his or her image in the public market place to build brand value and make sure that the branding stands out clearly in all forms of marketing communication through all media outlets. We all know that […]

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The Branding Mix

The Branding Mix

Branding is a lot like cooking or baking a cake. Each dish is a different recipe but many of them use similar ingredients; only in different proportions. First let's clarify the basic terminology. Everything we do to brand a celebrity, event or even a product is marketing using the branding mix. All marketing is not […]

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