celebrity

5 Way to Establish Brand Domination

5 Way to Establish Brand Domination

Branding is very much like an athletic competition. It takes a strong offense and a solid defense to win. 5 Secrets to winning the brand domination war: 1. Know You Competition: Completely study how the other actors, models, entertainer market their brand image. Know how and where they spend their marketing dollars and attempt to […]

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“Disruptive Marketing” Strategy | Michael Deitsch

“Disruptive Marketing” Strategy | Michael Deitsch

The term "Disruptive Marketing" is rather new. The practice has been around for many years. Like brand positioning, image development and corporate identity, they are all labels marketers use to put marketing strategies into their own categories. They are all about how companies attract new customers to their products or services. However, times have changed. […]

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The Branding Mix

The Branding Mix

Branding is a lot like cooking or baking a cake. Each dish is a different recipe but many of them use similar ingredients; only in different proportions. First let's clarify the basic terminology. Everything we do to brand a celebrity, event or even a product is marketing using the branding mix. All marketing is not […]

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